Consumer Research
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Consumer Research | June 21, 2023
Housing Sentiment in the Second Quarter of 2023
In the second quarter of 2023, consumer confidence remains unchanged while housing affordability and payment concerns continue to be top-of-mind. More
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Research Brief | June 2, 2023
Millennials More Concerned Than Other Generations by Weather-Related Effects on Housing
More than half of all homeowners have grown more concerned about weather-related events. But according to a recent survey, the Millennial generation is far more likely to turn these concerns into action. More
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Research Brief | March 23, 2023
Housing Sentiment in the First Quarter of 2023
In the first quarter of 2023, consumer confidence rebounds slightly while payment concerns and market activity remain largely unchanged. More
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Research Brief | January 24, 2023
ADUs Can Increase Housing Stock, But Most Are Unfamiliar
A recent Freddie Mac survey attempted to gauge familiarity and interest in accessory dwelling units. The general lack of familiarity underscores the need for additional education and dedicated financing options. More
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Research Brief | December 20, 2022
Housing Sentiment in the Fourth Quarter of 2022
In the fourth quarter of 2022, consumer confidence continued to decline while payment concerns increased notably. More
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Research Brief | November 2, 2022
Homeowners Hold Positive Attitudes Toward Renovating But Cost, Financing Awareness and Emotion Hold Them Back
Older housing stock and higher levels of home equity may encourage more owners and buyers to renovate. But many are not prepared for long-term or costlier projects. More