Freddie Mac Adopts Mission-Focused Logo

Freddie Mac launched a new logo and tagline this week. The logo and the tagline—We Make Home Possible—reflect the company's renewed focus on its vital housing mission. The company had kept its previous logo, virtually unchanged, for nearly two decades.

"We needed a logo that embodies our values and helps tell our story. Freddie Mac's new logo does this by reflecting the positive, mission-centric focus that we envision for the company," explained David Palombi, vice president, Corporate and Marketing Communications, Freddie Mac. "We've been exploring the possibility of a new logo for a long while. With the positive changes taking place in the company, the timing seemed appropriate now."

To visually depict the company's commitment to mission, the logo includes a housing-related image that depicts a simple roofline and window, which could represent a single- or multi-family dwelling—both integral parts of the company's focus. To avoid any business disruption, the company is proceeding slowly with the logo adoption and expects the full switchover to take up to a year.