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For Immediate Release November
18,
2005
FREDDIE MAC, CHASE, CCCS AND REALTORS LAUNCH CAMPAIGN IN JACKSONVILLE TO HELP MORE MINORITIES REALIZE THEY MAY QUALIFY TO BUY A HOMEJacksonville, FL – In an effort to enable more African Americans and Latinos in Jacksonville to take the important steps toward homeownership, Freddie Mac, Chase Home Finance, Northeast Florida Association of Realtors® and Family Counseling Services/Consumer Credit Counseling Services (CCCS) of Jacksonville today announced a new awareness and outreach campaign called "Homeownership: Let the TRUTH Move You" or "¿Tu propia casa? ¡Atrévete!" The campaign debunks common misconceptions about homeownership that are stopping many minority families from even considering buying a home. Research conducted by Freddie Mac suggests that reliable, accurate information about home buying may not be reaching minority communities. The research uncovered several common misconceptions about home buying among African Americans and Latinos. For example, about half of African Americans and Latinos believe that they need a 20 percent down payment to buy a home, and that they need almost perfect credit to get a loan. In addition, more than half of African Americans and Latinos believe that they must have the same job for at least three years to get a loan. According to the U.S. Census Bureau, homeownership rates for African American and Latino households are 25 percent lower than the rates for non-minority households. In Jacksonville, the homeownership rate is 51.8 percent for Latinos, 49.6 percent for African Americans and 73 percent for non-minorities. "We believe that lack of access to accurate information is a barrier to homeownership," said Craig Nickerson, Vice President of Expanding Markets for Freddie Mac, "We can't allow misinformation to be a barrier to the families who may want to buy a home. We and our co-participants are determined to improve our delivery of homeownership information to individuals who want and need accurate information about home buying." The campaign, designed to address the misconceptions identified through Freddie Mac research, will provide straightforward and up-to-date information about all aspects of homeownership, including costs associated with home buying and credit history requirements through a series of one-hour educational sessions in English and Spanish. Family Counseling Services/CCCS will conduct the educational sessions at its office at 1639 Atlantic Blvd in Jacksonville. The next session will be held Dec. 15 from 6-7 p.m. Individuals are encouraged to call a toll-free number 1-866-7TRUTHS, or 1-877-ATREVE-1 in Spanish to register for the free educational sessions. "The strength of this campaign is that it is a continuation of efforts by many organizations working together in the community to address the barriers faced by minority homebuyers," said Nickerson. "Freddie Mac is honored to be working with grassroots organizations that really understand how to reach people who may be facing obstacles to buying a home. Like us, our co-participants in this campaign – Chase Home Finance, CCCS and the Northeast Florida Association of Realtors – are committed to accelerating the growth of minority homeownership." "Chase's goal is to strengthen communities by increasing homeownership," said Mandala Jones, vice president, Chase Home Finance. "Chase offers a broad range of home financing solutions to individuals nationwide, and we are pleased to be working with Freddie Mac and CCCS and the Northeast Florida Association of Realtors to provide the African American and Latino communities with useful information about the mortgage process and how to qualify to buy a home." "Part of our mission is to educate the public on the home buying process. It's critically important for Realtors to get the right information about the home buying process into our communities, said Glenn East, CEO of the Northeast Florida Association of Realtors. "Buying a home can be intimidating and knowing what information to trust can be challenging, especially for the novice or first-time home buyer. The Realtor members of the Northeast Florida Association of Realtors are proud to be a source of reliable, accurate facts about homeownership." "There is a lot of misinformation about home buying out there and that leaves people vulnerable to being taken advantage of," said Dawn Lockhart, President and CEO, Family Counseling Services/CCCS of Jacksonville. "Today there are many more homeownership opportunities and flexibility in home buying than ever before. It is our job to better inform people, for example, to let them know that a 20 percent down payment is no longer an industry standard." Freddie Mac is a stockholder-owned company established by Congress in 1970 to support homeownership and rental housing. Freddie Mac fulfills its mission by purchasing residential mortgages and mortgage-related securities, which it finances primarily by issuing mortgage-related securities and debt instruments in the capital markets. Over the years, Freddie Mac has made home possible for one in six homebuyers and nearly four million renters in America. With the 2004 merger of JPMorgan Chase & Co. and Bank One Corp., Chase Home Finance's parent company now includes more than 2,500 Bank One and Chase bank branches in 17 states. Chase Home Finance, an Equal Housing Lender, is headquartered in Iselin, New Jersey and is one of the nation's largest residential mortgage lenders, serving more than four million customers. Homeownership. Let the TRUTH Move You
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