![]() |
![]() |
|
For Immediate Release October
28,
2004
FREDDIE MAC LAUNCHES CAMPAIGN IN MIAMI TO RAISE AWARENESS ABOUT HOME BUYING MISCONCEPTIONSMiami, FL – In an effort to enable more Latinos and African Americans to become homeowners, Miami-Dade County Commission Chairperson Dr. Barbara Carey-Shuler (District 3) and Miami-Dade County Commissioner Jimmy Morales (District 7) joined Freddie Mac (NYSE:FRE) and Chase Home Finance to announce today a new awareness and outreach campaign called "Homeownership. Let the TRUTH Move You." The campaign debunks common misconceptions about homeownership that are stopping financially able families from even considering buying a home. The Housing Finance Authority of Miami-Dade County, the Miami-Dade Affordable Housing Foundation, Inc., and the National Association of Hispanic Real Estate Professionals South Florida are collaborating with Freddie Mac in this campaign and are joining in the announcement. According to research conducted by Freddie Mac, reliable, accurate information about home buying is not reaching all communities. The research uncovered common misconceptions about home buying among African Americans and Latinos. For example, almost half of African-Americans and Latinos believe that they need a 20 percent down payment to buy a home, and that they need almost perfect credit to get a loan. In addition, more than half of African-Americans and Latinos believe that they must have the same job for at least three years to get a loan. (See fact sheet at end of press release for more homebuying misconceptions). In addition, according to the U.S. Census, homeownership rates for Hispanic and African American households are 25 percent lower than the rates for non-minority households. "The Freddie Mac, 'Homeownership. Let the Truth Move You,' public awareness campaign will help close the gap by giving families the information they need to overcome obstacles to purchasing their homes," said Commissioner Jimmy Morales. "Freddie Mac's 'Homeownership: Let the TRUTH Move You,' campaign offers families very useful information as they consider homeownership," said Chairperson Barbara Carey-Shuler. "We believe that lack of access to accurate information is a barrier to homeownership," said Tonya Jackson, Vice President, Customer Care, Freddie Mac. "We can't allow misinformation to be a barrier for the families who may want to buy a home." The campaign, designed to address the misconceptions found in the survey, will provide straightforward and up-to-date information about all aspects of homeownership, including costs associated with home buying and credit history requirements. A radio advertising campaign and grassroots outreach efforts seek to motivate individuals to learn more about the home buying process and call a toll-free number (1-866-7TRUTHS, and 1-877-ATREVE1 in Spanish) to register for free one-hour educational sessions in English and Spanish. The Miami-Dade Affordable Housing Foundation, Inc. will be hosting the educational sessions at its offices in Miami and can also provide homeownership counseling. The Housing Finance Authority of Miami-Dade County and the South Florida National Association of Hispanic Real Estate Professionals will serve as a referral network of REALTORS® to assist individuals in the home buying process. "The strength of this campaign," says Jackson, "is that it is a continuation of efforts by many organizations working together in the community to address the barriers faced by minority homebuyers. Freddie Mac is honored to be working with grassroots organizations that really understand how to reach people who may be facing obstacles to buying a home. Like us, our co-participants in this campaign are committed to accelerating the growth of minority homeownership." Don Horn, Chairperson, Miami-Dade Housing Finance Authority, adds, "It's critically important for us to get the right information about home buying into our communities. Buying a home can be intimidating and knowing what information to trust can be challenging. The Miami-Dade Affordable Housing Foundation is glad it can be a source of reliable, accurate facts about homeownership." "Our goal at Chase is to strengthen communities by increasing homeownership" said Mandala Jones, Vice President, Business Development, Chase Home Finance. "Chase offers a broad range of home financing solutions to individuals nationwide, and we are pleased to be working with Freddie Mac to provide the African American and Latino communities with useful information on navigating the mortgage process and on how to qualify to buy a home." "Any individual's knowledge is only as good as the information available to them," Jackson added. "We and our co-participants are determined to improve our delivery of important homeownership information to individuals who want and need accurate information." "Today there are many more homeownership opportunities and flexibility in home buying than ever before," said Liza Mendez, South Florida Representative, National Association of Hispanic Real Estate Professionals, "It is our job to better inform people, for example, to let them know that a 20 percent down payment is no longer an industry standard." Freddie Mac is a stockholder-owned corporation established by Congress in 1970 to support homeownership and rental housing. Freddie Mac purchases single-family and multifamily residential mortgages and mortgage-related securities, which it finances primarily by issuing mortgage passthrough securities and debt instruments in the capital markets. Over the years, Freddie Mac has made home possible for one in six homebuyers and more than two million renters across America. With the recent merger of JPMorgan Chase & Co. and Bank One Corp., Chase Home Finance's parent company now includes more than 2,400 Bank One and Chase bank branches in 17 states. Chase Home Finance, an Equal Housing Lender, is headquartered in Edison, New Jersey and is one of the nation's largest residential mortgage lenders, servicing more than four million customers through 600 branch-based offices. JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The firm is a leader in investment banking, financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. Homeownership. Let the TRUTH Move You
###
|
||||||||||||||
|